Journals |
The areas addressed include: the strategic use of information and information technology as corporate assets, the analysis of interactive databases, network-based communications, customer and managerial behavior in interactive environments,the evolution of interactive institutions, the design and testing of interactive marketing decisions |
AJEM brings the latest in technology, strategy and informatics used in eCommerce and online marketing to your mailbox every month. |
Published since 1991 the EM journal reports on the principal developments and the latest trends in Electronic Commerce and Markets. |
Business insights, information and research from the Wharton School at the University of Pennsylvania. Sources include papers that analyze current trends in 14 different areas of business. [Some content requires free registration] |
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